WHO WE ARE
A global agency network.
Dedicated to our clients' long-term, sustainable growth.
We are the first independent media agency brand of Dentsu Group established 1999.
We are legacy of Dentsu Japan cultivated locally and connected globally.
Our 4X Transformation and Growth Model enables us to deliver end-to-end solutions:
- AX (Advertising Transformation) : We maximize the sophistication and efficiency of advertising
- CX (Customer Experience Transformation) : We design and deliver the optimum customer experience
- DX (Digital Transformation) : We facilitate transformation of the marketing infrastructure
- BX (Business Transformation) : We support the business transformation of client companies
We co-create honor with more than 450 brands.
Recognized through countless global and local awards.
Ranked No. 1 Media Agency in Taiwan by RECMA.
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No. 1 Media Agency The Power of Scale
We are the leading media agency brand in Taiwan.
With the largest business activity volume in Taiwan,
The power of scale makes us the game setter to drive integrated solutions and create real value for our clients and partners.
As we continue to be the Leader in the industry. -
Augmented Marketing
We connect and amplify all resources, integrate augmented marketing offerings across creative, entertainment, solutions, insights & strategy. We break conventions to deliver holistic outcomes that modern marketers require.
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Sustainable Media Ecosystem
Media is the bridge between clients and consumers. In the media ecology with rapid digital innovation, dentsu X has all-round talents to keep up with the development of various media types, optimize the strategy with real-time data, and take advantage of intelligent tools to work closely with various media, creating an innovative and accurate media ecosystem.
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Corporate Social Responsibility
We place positive societal impact at the heart of everything we do.
Dentsu X is committed to public welfare for more than two decades. We pay close attention to marine ecology, carbon reduction, diversity and inclusion, and we support academic programs through financial and speaker sponsorship.
dentsu X CSR Partner
OUR 3 BELIEFS
01
In Experiences beyond Exposure.
That, in a chaotic and noisy world, brands can only matter by building valuable experiences for consumers, beyond simple media exposure.
02
In “Why” beyond “What”.
That the only way to build strong experiences is by understanding people’s innermost motivations, beyond their digital behaviour.
03
In Responsibility beyond Reach.
That truly great communications empower a “win” for everyone: our clients, their consumers, and the societies they belong to. We don’t believe that there needs to be a trade-off.
OUR NETWORK
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People
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Clients
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Markets
OUR LEADERSHIP
Robin Lu
CEO
“We are the leading media agency in Taiwan. Our collective knowledge, experience and attributes in media insights, strategies and deployment make dentsu X the integrator creating the never before. We are transforming our businesses with a holistic approach, being flexible and agile, employ diversified talents, and with augmented offerings across content marketing, innovative business solutions, creative and consulting we invent and invest in new pathways for client success and consumer value. We deliver business outcomes to our clients.”
Sean Wang
Chief Client Officer
“貝立德在多年厚積薄發下，客戶服務群以「客戶需求為中心」的價值思考及服務養成，使得客戶質與量的規模化效益讓貝立德不論在產業廣度、行銷深度及服務縱深都在業界首屈一指。貝立德從獨家消費者洞察分析開始連結最佳行銷生態系統資源，創新廣告媒體行銷end-to-end解決方案，同時秉持著提供優質多元整合服務的理念，為品牌客戶打造超越傳統框架的全方位行銷解決方案，致力於成為業界最值得信賴的合作夥伴，共創共好。”
Jeremy Wu
Executive Vice President / Head of dX Lab
Shojiro Takeuchi
Vice President
Tina Huang
Vice President
Brandan Chen
Vice President / Chief Strategy Officer
Steven Chen
Vice President
Simon Cheng
Associate Vice President
Shan Wang
Vice President
Peggy Hsieh
Creative Partner
James Chang
Vice President / Head of Media
Luk Chen
Vice President / Head of Digital Media
Yungchen Liu
Vice President / Head of Business Innovation Solution
