WHO WE ARE
A global agency network.
Dedicated to our clients' long-term, sustainable growth.
We are the first independent media agency brand of Dentsu Group established 1999.
We are legacy of Dentsu Japan cultivated locally and connected globally.
Our 4X Transformation and Growth Model enables us to deliver end-to-end solutions:
- AX (Advertising Transformation) : We maximize the sophistication and efficiency of advertising
- CX (Customer Experience Transformation) : We design and deliver the optimum customer experience
- DX (Digital Transformation) : We facilitate transformation of the marketing infrastructure
- BX (Business Transformation) : We support the business transformation of client companies
We co-create honor with more than 450 brands.
Recognized through countless global and local awards.
Ranked No. 1 Media Agency in Taiwan by RECMA.
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No. 1 Media Agency The Power of Scale
We are the leading media agency brand in Taiwan.
With the largest business activity volume in Taiwan,
The power of scale makes us the game setter to drive integrated solutions and create real value for our clients and partners.
As we continue to be the Leader in the industry. -
Augmented Marketing
We connect and amplify all resources, integrate augmented marketing offerings across creative, entertainment, solutions, insights & strategy. We break conventions to deliver holistic outcomes that modern marketers require.
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Sustainable Media Ecosystem
Media is the bridge between clients and consumers. In the media ecology with rapid digital innovation, dentsu X has all-round talents to keep up with the development of various media types, optimize the strategy with real-time data, and take advantage of intelligent tools to work closely with various media, creating an innovative and accurate media ecosystem.
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Corporate Social Responsibility
We place positive societal impact at the heart of everything we do.
Dentsu X is committed to public welfare for more than two decades. We pay close attention to marine ecology, carbon reduction, diversity and inclusion, and we support academic programs through financial and speaker sponsorship.
dentsu X CSR Partner
OUR 3 BELIEFS
01
In Experiences beyond Exposure.
That, in a chaotic and noisy world, brands can only matter by building valuable experiences for consumers, beyond simple media exposure.
02
In “Why” beyond “What”.
That the only way to build strong experiences is by understanding people’s innermost motivations, beyond their digital behaviour.
03
In Responsibility beyond Reach.
That truly great communications empower a “win” for everyone: our clients, their consumers, and the societies they belong to. We don’t believe that there needs to be a trade-off.
OUR NETWORK
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People
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Clients
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Markets
OUR LEADERSHIP
Robin Lu
CEO
“We are the leading media agency in Taiwan. Our collective knowledge, experience and attributes in media insights, strategies and deployment make dentsu X the integrator creating the never before. We are transforming our businesses with a holistic approach, being flexible and agile, employ diversified talents, and with augmented offerings across content marketing, innovative business solutions, creative and consulting we invent and invest in new pathways for client success and consumer value. We deliver business outcomes to our clients.”
Sean Wang
General Manager
“貝立德在多年厚積薄發下，客戶服務群以「客戶需求為中心」的價值思考及服務養成，使得客戶質與量的規模化效益讓貝立德不論在產業廣度、行銷深度及服務縱深都在業界首屈一指。貝立德從獨家消費者洞察分析開始連結最佳行銷生態系統資源，創新廣告媒體行銷end-to-end解決方案，同時秉持著提供優質多元整合服務的理念，為品牌客戶打造超越傳統框架的全方位行銷解決方案，致力於成為業界最值得信賴的合作夥伴，共創共好。”
Jeremy Wu
Chief Operating Officer / Head of dX Lab
“貝立德長期深耕媒體與數位行銷領域，以「真心理解客戶」為核心價值，始終站在客戶立場，深入洞察市場與挑戰，協助品牌釐清真正的媒體目標與商業方向。透過整合產業洞察、媒體專業，以及自主開發的數位工具與雲端系統，貝立德將服務效率與數據能力內化為競爭優勢，提供精準、敏捷且可規模化的全方位行銷解決方案，陪伴客戶在快速變動的市場中穩健成長，成為最值得信賴、共創共好的長期合作夥伴。”
Brandan Chen
Chief Strategy Officer / Head of Brand Strategy
“貝立德以全方位整合的媒體策略為核心，持續將多元媒體資源轉化為具前瞻性的品牌成長動能。憑藉深厚的媒體與數位實務經驗，以及對市場快速變遷的第一線洞察，貝立德協助品牌建立清晰、可延展的溝通與媒體布局，並透過規模化與整合優勢，持續推動服務進化，成為品牌長期且值得信賴的策略夥伴。”
Shojiro Takeuchi
Vice President
Tina Huang
Vice President
Steven Chen
Vice President
Simon Cheng
Vice President
Kelvin Lin
Associate Vice President
Catrina Lai
Associate Vice President
Shan Wang
Vice President
Peggy Hsieh
Creative Partner
James Chang
Head of Media
Luk Chen
Head of Digital Media
